I read this exceptional article about the Denmark national team circa the early 1980’s when it first appeared on the Guardian website a couple of weeks ago. It is a great example of the new standards in web-based journalism. Leaving aside it shooting economic models of the media to pieces, the web gives a unique visual context and depth to this article. Whilst I do vaguely recall the beautifully designed Hummel kit – I seem to recollect Southampton having one too – I was too young to remember any of the key moments featured in this excellent piece. With video only a click away, so too further reading, I can witness and contextualise the very moments that inspired the author’s reminisces. Furthermore it is purely an internet-only piece, not for print. Not so unusual, but if admire the length of the article – no advert or page limitations here – then you begin to understand that this article is conceived and delivered with the internet in its heart. It just wouldn’t be the same in print.